Everyone who has experienced the home based business industry knows this relationship to be one that is built on fact. The home based business industry, is one that is intricately designed to work with social media sites for growth and production.In fact social media is the primary way of communicating between users within an online community or network on the internet. Knowing this, the resourceful businessman or woman will cater to said relationship in ways that will be extremely beneficial to their business model.Social media sites have made it extremely easy to interact with people around the world at the touch of a button, so much so that we have become virtually ubiquitous in all that we do online. That is the intent of network marketing or general marketing for that matter, which is promoting advertisements to a wide array of people using the same number of mediums.I am a firm believer in social media marketing as a primary resource for home based business growth and achievement. In fact I would believe it to be the online shopping center or mall of our generation or lifetime, with added incentives for the casual shopper or participant.I myself have agreed to leverage social media to aid and abet my business model into profitable means and acclaim. This is where we look at the engagement between social media and the home based business arena.With social media sites now at the forefront of the digital era they are by far the most pristine real estate online for all businessmen or women to stake claim and development. The social media platform allows the businessperson room for engagement with their prospective buyers or distributors or both.The act of “selling” has taken on epic proportions especially over the internet. The fact that “buying something” or purchasing a product is an intimate activity, coupled with the fact that the consumer may never have the ability to see or know their respective retailer, puts the home based businessman or woman into clamors when relating to their customers or distributors effectively.The issue of trust is one of if not the most influential standards of human etiquette when relating to business or special activities in society. This is where social media sites take the first seat and provides the platform for commerce and or personal exchanges to take place.With social media you now have the opportunity and ability of establishing rapport with the online community via your profile or your personal or business identification. It is also been tried and executed that when these stanchions are set in place with social media marketing the home business excels to the rank of exponentiation.In fact I believe it was a seamless advent for the creators of social media sites to incorporate home based business, mainly because the latter has been around for a much longer time than the former. Anyone looking to get into this industry need not look any further than Facebook, LinkedIn and Twitter to get your feet wet or to build your first substantial network of prospective purchasers or distributors for your business.It is time to effectively leverage these types of sites to build our business and also incongruously brand ourselves personally. We have to contact our distributors or purchasers as the large corporate agencies contact us via commercials, print and etc…In addition to that we also have to forge personal relations with those very people. The name of the game is network marketing ultimately, with direct selling playing its counterpart or sidekick.The online market is one that needs no introduction, and with all of the technical search engine optimization mechanics or tactics it is imperative for people to build relationships with people.That is the only way for you to get out from behind your laptop or computer screen and interact with others in this great and very large virtual shopping center or community.If you fail at this or refuse to try, without being technically savvy and even if you are, you would have put yourself or business at such a profound disadvantage that it would not even make sense to pursue or continue proceeding your operations.